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All Journal Jurnal Informasi Pengabdian Masyarakat
Rena Arriva Dwi Nnisaul Hotimah
Universitas Pembangunan “Veteran” Jawa Timur, Surabaya
Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Upaya Peningkatan Branding Produk UMKM Es Cendol Berbasis Ekonomi Kreatif Melalui Foto Produk Yogi Pratama Putra; Ahmad Nidhom Mahyuddin; Ari Widian Agustina; Rena Arriva Dwi Nnisaul Hotimah; Oktavia Pramastasari; Stevi Putri Adolvina Baik; Dewi Puspa Arum
Jurnal Informasi Pengabdian Masyarakat Vol. 1 No. 2 (2023): Mei: Jurnal Informasi Pengabdian Masyarakat
Publisher : Sekolah Tinggi Agama Buddha Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1343.375 KB) | DOI: 10.47861/jipm-nalanda.v1i2.172

Abstract

MSMEs are the initial pillar of economic development in Indonesia, various efforts have been made by the government. The creative economy is a government program concept that aims to increase MSMEs in Indonesia. Product branding is part of innovation and creativity in increasing the value of a product. The purpose of this journal is to brand Cendol Suji UMKM products with a product branding strategy through product photos. This activity uses the method of observation, interviews, and the use of technology. MSME empowerment activities through product photo assistance starting from the product photoshoot process to the editing process. This is expected to provide new insights for MSME players to brand their products so they can compete in the free market.
Co-Authors Ahmad Nidhom Mahyuddin Ari Widian Agustina Dewi Puspa Arum Oktavia Pramastasari Stevi Putri Adolvina Baik Yogi Pratama Putra