International Journal Of Science, Technology & Management (IJSTM)
Vol. 4 No. 3 (2023): May 2023

Comparative Analysis Of On-Page And Off-Page White Hat Search Engine Optimization (SEO) Techniques On Website Popularity

Diah Aryani (Universitas Esa Unggul)
Shine Pintor Siolemba Patiro (Faculty of Computer Science, Universitas Esa Unggul, Indonesia)
Aji Setiawan (Faculty of Computer Science, Universitas Esa Unggul, Indonesia)
Budi Tjahjono (Faculty of Computer Science, Universitas Esa Unggul, Indonesia)

Article Info

Publish Date
31 May 2023

Abstract

Currently, the use of Search Engine Optimization (SEO) has become a necessity to achieve better ranking results from Search Engines known as Search Engine Optimization, which is a collection of techniques for positioning a site so that it can be indexed by search engines and get a position in search engine results—result Pages (SERPs). Based on Globalstatistics data, there has been an increase in internet users in Indonesia who search for products through the search engine market, which has reached 97.38%. This study aims to increase the visibility of a website or multi-umah web page in search results to get a higher ranking on the SERPs in the search results. search results using white hat SEO by comparing on-page techniques and off-page techniques through descriptive qualitative methods, then analyzed using Google Search Console and Google Analytics tools to understand keyword performance, behavior, and customer interests on the umahmulti.biz.id website

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Journal Info
International Journal Of Science, Technology & Management (IJSTM)
Website

Abbrev

ijstm

Publisher

CV. Inara

Subject

Aerospace Engineering Agriculture, Biological Sciences & Forestry Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Mechanical Engineering Transportation

Description

International Journal of Science, Technology & Management (IJSTM) is an international scholarly refereed research journal which aims to promote the theory and practice of science, technology, innovation, engineering and ...