Dharma: Jurnal Pengabdian Masyarakat
Vol 4, No 1 (2023): Mei

KOMERSIALISASI KOMODITAS PERTANIAN ORGANIK SEBAGAI ALTERNATIF PEMULIHAN EKONOMI PADA PETANI DI DATARAN TINGGI DIENG

Dyah Sugandini (Universitas Pembangunan Nasional "Veteran" Yogyakarta)
Mohamad Irhas Effendi (Universitas Pembangunan Nasional "Veteran" Yogyakarta)
Siwi Hardiastuti Endang Kawuryan (Universitas Pembangunan Nasional "Veteran" Yogyakarta)
Bambang Sugiarto (Universitas Pembangunan Nasional "Veteran" Yogyakarta)
Muhammad Kundarto (Universitas Pembangunan Nasional "Veteran" Yogyakarta)



Article Info

Publish Date
30 May 2023

Abstract

The community service program, packaged in the Kedaireka Matching Fund (MF), aims to help farmers to be able to commercialize their agricultural products. There are two outcomes of this Kedaireka-MF community service: an organic fertilizer factory and a frozen vegetable factory. Several methods are carried out to support the creation of commercialization. The Kedaireka-MF community service program starts with commercialization socialization, assistance in making organic fertilizers, assistance in making frozen vegetable factories, and assistance in digital marketing. Digital marketing platforms that can be made are websites, Instagram and YouTube. Kedaireka-MF has also registered its products through the Shopee e-commerce platform. To improve the quality of commercialization, the Kedaireka-MF community service program has started a new business with a legal entity, CV Reka Tani Mandiri. This MSME company was established as a forum for farmers to commercialize agricultural products in a professional manner.

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Journal Info

Abbrev

dlppm

Publisher

Subject

Social Sciences

Description

Jurnal Dharma memiliki fokus utama pada pengembangan ilmu-ilmu di ranah pengabdian kepada masyarakat. Lingkup ranah pengabdian kepada masyarakat antara lain meliputi pelatihan, pemasaran, keamanan pangan lokal, Teknologi Tepat Guna (TTG), desain, pemberdayaan masyarakat, akses sosial, daerah ...