e-Jurnal Apresiasi Ekonomi
Vol 4, No 3 (2016)

PENGARUH PRODUCT QUALITY DAN PRICE TERHADAP CUSTOMERS SATISFACTION PADA PENGGUNA HANDPHONE SAMSUNG DI KABUPATEN PASAMAN BARAT

Citra Suci Mantauv (Sekolah Tinggi Ilmu Ekonomi Pasaman)

Article Info

Publish Date
02 Jan 2019

Abstract

This study was intended to see how the effects of Product Quality and Price to Customers’ Satisfaction toward Samsung mobile phone users in West Pasaman. The population in this study was the samsung mobile phone users in West Pasaman with the sample size of 100, where sampling techniques using Convinience sampling techniques. From the results of this study, the variable Product Quality (X1) and Price (X2) significantly affects the Customers Satisfaction (Y) with a significant level of 0.000. The amount of influence Product Quality (X1) and Price (X2) on the Customers Satisfaction (Y) is 0.423 (R2 = 42.3). Keywords : Product Quality, Price, Customers’ Satisfaction

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Journal Info
e-Jurnal Apresiasi Ekonomi
Website

Abbrev

apresiasiekonomi

Publisher

Sekolah Tinggi Ilmu Ekonomi Pasaman Simpang Empat

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

topics that will be published in this journal are: 1. Development theory and application of management science; 2. Study of entrepreneurship and entrepreneurship development; 3. Development and research on applying the theory of business science 4. Community economic development. But the other ...