Yumary: Jurnal Pengabdian kepada Masyarakat
Vol. 3 No. 4 (2023): Juni

Pemasaran Media Sosial Produk Kelompok Wanita Tani Desa Sungai Langka

Roslina Roslina (Universitas Lampung, Lampung)
Habibullah Jimad (Universitas Lampung, Lampung)
Nova Mardiana (Universitas Lampung, Lampung)



Article Info

Publish Date
12 Jun 2023

Abstract

Purpose: The purpose of this activity is to empower women farmer groups to be independent of by increasing their knowledge of and skills  in using social media to market their products. Methodology/approach: Community service activities are carried out for women farmer groups in Sungai Langka Village, Pesawaran using several methods, including lectures and discussions; training in the form of practicing Instagram account creation; mentoring; and evaluation. Results/findings: The activities carried out by the service team were able to provide benefits for the participants. This can be seen from the testimonies given by the participants. The activity also succeeded in making farmer groups create Instagram accounts for business activities that were separated from personal Instagram accounts to make it easier to manage. Monitoring and evaluation are carried out for participants who encounter obstacles in making and marketing their products through Instagram. Conclusion: This activity is expected to be sustainable in order to increase the independence and welfare of women farmers in the Sungai Langka village of Pesawaran, so that they are financially independent and not dependent on others.

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Journal Info

Abbrev

jpm

Publisher

Subject

Humanities Economics, Econometrics & Finance Environmental Science Social Sciences Other

Description

Yumary : Jurnal Pengabdian kepada Masyarakat is Indonesian Academic Journal focusing on publishing scientific works related to community services, including current topics and issues based on service activities done by the authors. This aims to significantly contribute to improve the prosperity of ...