Business Innovation and Entrepreneurship Journal
Vol 5 No 1 (2023): Business Innovation and Entrepreneurship Journal (February)

Online Consumer Review, Time Pressure, and Positive Emotions on Purchase Decisions for Online Shopping

Rahyuniati Setiawan (Universitas Garut)
Fitrin Rawati Suganda (Unknown)
Rini Apridaningsih (Unknown)

Article Info

Publish Date
08 Jun 2023

Abstract

This study aimed to determine the effect of online consumer reviews, time pressure, and positive emotions on purchase decisions to shop online at Lazada among millennials in the Garut Regency. The analysis method in this study used Structural Equation Modeling and the SmartPLS 3.0 software program. The population in this study are millennials in Indonesia who have shopped online at Lazada aged 24-35 years. This study used a sampling technique involving 100 respondents. The research shows that online consumer reviews and time pressures influence purchase decisions.

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Journal Info
Business Innovation and Entrepreneurship Journal
Website

Abbrev

BIEJ

Publisher

Universitas Garut

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

Description

Business Innovation and Entrepreneurship Journal peer-reviewed and published four times a year in May, August, November and February. This journal is managed by the Faculty of Entrepreneurship at Universitas Garut - Indonesia. The paper is an original script and has a research base on management, ...