Kontigensi: Jurnal Ilmiah Manajemen
Vol 11 No 1 (2023): Kontigensi: Jurnal Ilmiah Manajemen

Analysis of Revenue, Marketing Costs, and Profit Before and During the Covid-19 Pandemic

Lisdawati Lisdawati (Bung Karno University, Jakarta, Indonesia)
Susanto Yogo Purnomo (Bung Karno University, Jakarta, Indonesia)
Melinda Melinda (Bung Karno University, Jakarta, Indonesia)
Hofandrik Lase (Bung Karno University, Jakarta, Indonesia)
Eka Yulianto (Bung Karno University, Jakarta, Indonesia)
Yusnina Yusnina (Bung Karno University Jakarta, Indonesia)

Article Info

Publish Date
19 Jun 2023

Abstract

The impact of the Covid-19 pandemic has made many business sectors experience difficult times, both in small, medium and large industries, so this study aims to find out and analyze whether there were differences in income, marketing costs and profits before and during the COVID-19 pandemic. The method used is descriptive quantitative. The sample in this study were 50 MSME respondents in Pulo Gadung. Testing the data using descriptive statistics with normality test, paired sample t test, Wilcoxon marked ranking test. The results of the first study showed that there was no difference in income before and during the covid-19 pandemic.

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Journal Info
Kontigensi: Jurnal Ilmiah Manajemen
Website

Abbrev

JIMK

Publisher

Universitas Pasundan

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

Description

The scope of Kontigensi: Jurnal Ilmiah Manajemen journal covering the field Business and Management. Topic related to these fields can be Business and Management, entrepreneurship, finance, and financial services, human resource management, marketing, industrial relations, insurance, intellectual ...