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All Journal Kontigensi: Jurnal Ilmiah Manajemen
Susanto Yogo Purnomo
Bung Karno University, Jakarta, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Analysis of Revenue, Marketing Costs, and Profit Before and During the Covid-19 Pandemic Lisdawati Lisdawati; Susanto Yogo Purnomo; Melinda Melinda; Hofandrik Lase; Eka Yulianto; Yusnina Yusnina
Kontigensi : Jurnal Ilmiah Manajemen Vol 11 No 1 (2023): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v11i1.346

Abstract

The impact of the Covid-19 pandemic has made many business sectors experience difficult times, both in small, medium and large industries, so this study aims to find out and analyze whether there were differences in income, marketing costs and profits before and during the COVID-19 pandemic. The method used is descriptive quantitative. The sample in this study were 50 MSME respondents in Pulo Gadung. Testing the data using descriptive statistics with normality test, paired sample t test, Wilcoxon marked ranking test. The results of the first study showed that there was no difference in income before and during the covid-19 pandemic.
Co-Authors Eka Yulianto Hofandrik Lase Lisdawati Lisdawati Melinda Melinda Yusnina Yusnina