Jurnal Manajemen dan Ekonomi Kreatif
Vol. 1 No. 3 (2023): Juli : Jurnal Manajemen dan Ekonomi Kreatif

Penerapan Teknik Seo (Search Engine Optimization) pada Website Pikiran-Rakyat.Com dalam Strategi Pemasaran

Urmila Urmila (Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Tadulako)
Erwan Sastrawan (Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Tadulako)
Harnida Wahyuni Adda (Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Tadulako)

Article Info

Publish Date
06 Jun 2023

Abstract

The website is one of the information media that is available quickly and supports the company's business. However, sales through the website must be supported by implementing a marketing strategy. This study aims to apply Search Engine Optimization (SEO) techniques to the Pikiran-rakyat.com website in a marketing strategy to optimize the website and increase visitors. This research methodology uses the SEO Web Design Methodology with on-Page SEO and Off-Page SEO criteria. The results of implementing SEO techniques carried out on the Pikiran-rakyat.com website yield results in the form of an optimal website in placing the website's position in search engines on the first page of Google.

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Journal Info
Jurnal Manajemen dan Ekonomi Kreatif
Website

Abbrev

jumek

Publisher

Universitas Kristen Indonesia Toraja

Subject

Decision Sciences, Operations Research & Management

Description

Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan ...