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All Journal Jurnal Manajemen dan Ekonomi Kreatif
Urmila Urmila
Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Tadulako
Decision Sciences, Operations Research & Management

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Penerapan Teknik Seo (Search Engine Optimization) pada Website Pikiran-Rakyat.Com dalam Strategi Pemasaran Urmila Urmila; Erwan Sastrawan; Harnida Wahyuni Adda
Jurnal Manajemen dan Ekonomi Kreatif Vol. 1 No. 3 (2023): Juli : Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jumek.v1i3.111

Abstract

The website is one of the information media that is available quickly and supports the company's business. However, sales through the website must be supported by implementing a marketing strategy. This study aims to apply Search Engine Optimization (SEO) techniques to the Pikiran-rakyat.com website in a marketing strategy to optimize the website and increase visitors. This research methodology uses the SEO Web Design Methodology with on-Page SEO and Off-Page SEO criteria. The results of implementing SEO techniques carried out on the Pikiran-rakyat.com website yield results in the form of an optimal website in placing the website's position in search engines on the first page of Google.
Co-Authors Erwan Sastrawan Harnida Wahyuni Adda