Jurnal Riset Akuntansi Politala
Vol 6 No 1 (2023): Jurnal Riset Akuntansi Politala

PERANCANGAN DAN PEMBANGUNAN PLATFORM DIGITAL BERBASIS E-MARKETPLACE PADA PENGELOLAAN PRODUK KOPI DI KABUPATEN SEMARANG

Dina Yeni Martia (Politeknik Negeri Semarang)
Kenneth Pinandhito (Politeknik Negeri Semarang)
Budi Prasetya (Politeknik Negeri Semarang)
Suharmanto Suharmanto (Politeknik Negeri Semarang)



Article Info

Publish Date
18 Jun 2023

Abstract

The development of information technology has brought a new era to the digital-based creative economy. The increasing needs of the community supported by the advancement of internet services used for various purposes, one of which is for business and trade purposes. One of the uses of the internet for business and trade purposes is using different existing marketing media, such as marketplaces. The Coffee Farmers Group in Kab. Semarang still markets its products by selling them directly to intermediaries or placing them in the nearest stalls. So, the marketing of coffee products is still limited to locals, and few people know. Based on the existing problems, building a marketplace-Based Digital Platform system is necessary to expand the marketing reach of MSME products for the Coffee Farmer Group. This study used an observation and interview approach. This research aims to build a digital-based marketing information system to expand sales further.

Copyrights © 2023






Journal Info

Abbrev

JRA

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal Riset Akuntansi merupakan media yang diterbitkan oleh Program Studi Akuntansi Politeknik Negeri Tanah Laut dan mempublikasikan hasil-hasil penelitian dalam bidang akuntansi yang meliputi riset akuntansi, studi ekonomi, manajemen, bisnis, dan keuangan. Jurnal Riset Akuntansi terbit secara ...