Jurnal Nusantara Berbakti
Vol. 1 No. 3 (2023): Juli : Jurnal Nusantara Berbakti

Pentingnya Klasifikasi Customer Sebelum Melakukan Perancangan Strategi Digital Marketing

Iasa Nur Firdausi (Universitas Pembangunan Nasional Veteran Jawa Timur)
Siti Ning Farida (Universitas Pembangunan Nasional Veteran Jawa Timur)

Article Info

Publish Date
22 Jun 2023

Abstract

The failure of the digital marketing campaign at PT Lentera Alam Nusantara is the author's background for researching the best solutions before designing a digital marketing strategy. This research journal aims to measure and prove how important customer classification is as a basis for designing digital marketing strategies in the hope of minimizing campaign failures. The research was conducted descriptively using a qualitative approach to gather information and provide a detailed description of the phenomenon. The research findings prove that there is a significant positive influence on the results of strategy implementation after customer classification. Thus it can be interpreted that the author's hypothesis about the importance of customer classification before designing a digital marketing strategy at PT Lentera Alam Nusantara can be proven by the results of the research.

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Journal Info
Jurnal Nusantara Berbakti
Website

Abbrev

jnb

Publisher

Universitas Kristen Indonesia Toraja

Subject

Humanities Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences

Description

Pengabdian masyarakat Focus dan Scope pada bidang pendidikan, Hukum, Ekonomi, Humaniora, Teknik, Pertanian, Komunikasi, Kesehatan, dan Rekayasa. Jurnal Pengabdian kepada Masyarakat ...