Article Per Year (5 Year)
p-Index From 2019 - 2024
0.408
P-Index
This Author published in this journals
All Journal Jurnal Nusantara Berbakti Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
Iasa Nur Firdausi
Universitas Pembangunan Nasional Veteran Jawa Timur
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pentingnya Klasifikasi Customer Sebelum Melakukan Perancangan Strategi Digital Marketing Iasa Nur Firdausi; Siti Ning Farida
Jurnal Nusantara Berbakti Vol. 1 No. 3 (2023): Juli : Jurnal Nusantara Berbakti
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jnb.v1i3.154

Abstract

The failure of the digital marketing campaign at PT Lentera Alam Nusantara is the author's background for researching the best solutions before designing a digital marketing strategy. This research journal aims to measure and prove how important customer classification is as a basis for designing digital marketing strategies in the hope of minimizing campaign failures. The research was conducted descriptively using a qualitative approach to gather information and provide a detailed description of the phenomenon. The research findings prove that there is a significant positive influence on the results of strategy implementation after customer classification. Thus it can be interpreted that the author's hypothesis about the importance of customer classification before designing a digital marketing strategy at PT Lentera Alam Nusantara can be proven by the results of the research.
Dampak Adanya Influencer Investor Serta Perilaku Fear Of Missing Out (FOMO) Terhadap Keputusan Pembelian Saham Di Indonesia Iasa Nur Firdausi; Lia Nirawati
Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Vol. 1 No. 3 (2023): September : MASIP
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/masip.v1i3.347

Abstract

In the digital era like today, investment itself can be interpreted as an activity of placing capital or wealth owned by someone with the reason to gain profits in the future. It is also not uncommon to find some investors who deliberately show the condition of their stock portfolio with the intention of providing guidance to the general public regarding the investment activities they have carried out. In general, an influencer investor provides educational narratives to his followers by providing an overview or even a visualization of their experiences in stock investing activities. Influencer investors often provide an overview of the amount of profits that have been obtained with persuasive narratives so that they can attract followers' interest in doing things similar to what the influencer investors did. It doesn't stop there, the decision to buy shares is often also based on the responses given by followers of other investor influencers. The response of an investor influencer follower often results in a persuasive share purchase decision. This is often also known as the condition of being trapped by an investor in a FOMO phenomenon or Fear of Missing Out.
Co-Authors Lia Nirawati Siti Ning Farida