Aptekmas : Jurnal Pengabdian Kepada Masyarakat
Vol 6 No 2 (2023): Aptekmas Volume 6 Nomor 2 2023

BUSINESS MODEL CANVAS DAN DIGITAL MARKETING GUNA MENINGKATKAN USAHA KULINER DI WISATA SUMBER BANTENG

Achmad Hamdan (Universitas Negeri Malang)
Muhammad Aris Ichwanto (Universitas Negeri Malang)
Agung Winarno (Universitas Negeri Malang)
Suci Indah Permatasari (Universitas Negeri Malang)
Adelia Nur Ramadhani (Universitas Negeri Malang)

Article Info

Publish Date
27 Jun 2023

Abstract

Digital technology-based marketing is also an opportunity for businesses to develop. Thus, there is a need for socialization regarding the Business Model Canvas (BMC) and Digital Marketing. The implementation methods are socialization activities, tutorials, discussions, field practices and evaluations. In culinary support at the Sumber Banteng Tourism location, this service activity involved 9 business people around the Sumber Banteng Tourism. The result of this dedication is that it can be seen that the participants have not maximized their business and social media for marketing their business. Through these results, it is very important to carry out assistance so that they can implement the material provided and innovate developments in information technology.

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Journal Info
Aptekmas : Jurnal Pengabdian Kepada Masyarakat
Website

Abbrev

aptekmas

Publisher

Politeknik Negeri Sriwijaya

Subject

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Description

Publikasi jurnal ini memuat tentang pengembangan dan penerapan Ipteks serta model atau konsep dan atau implementasinya dalam meningkatkan partisipasi masyarakat dalam pembangunan, pemberdayaan ...