<![CDATA[This article aims to see literature studies related to financial planning with profitability, and given a perception from researchers, The method used in this scientific article is qualitative with literature studies derived from existing scientific articles related to the variables in this study, This scientific article provides reinforcement from the findings of literature studies from the literature of scientific articles and justification of two variables that exist absolutely, especially proprietary articles (Blazek et al., 2023) by saying that there is a correlation between financial planning variables and Profitability, but different objects, where this scientific article discusses the new era post covid 19. Researchers who will conduct research with variables in this scientific article can develop scientific articles with accompanying variables that can make differentiators and new findings both quantitative models, theories or research objects.]]>
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