<![CDATA[This research is motivated by the phenomenon of purchasing decisions on Cap Mutiara Coffee Powder in Pupuan. This study aims to analyze and prove the effect of quality, price, and promotion attributes on purchasing decisions. This study uses quantitative methods, namely, the approach used to examine a particular population or sample by analyzing quantitative data that aims to test the established hypothesis. The sample technique used is by using incidental sampling technique. The number of respondents used in this study were 90 respondents. Multiple linear regression analysis using SPSS software version 24 for windows. The regression equation obtained: Y = 3,682 + 0.261 + 0.287 + 0.225. The results of this study indicate that: First, product quality has a positive effect on consumer purchasing decisions for Cap Mutiara Coffee Powder in Pupuan. This is evidenced by tcount greater than ttable (2,665 > 1,987). Both prices have a positive influence on consumer purchasing decisions for Cap Mutiara Coffee Powder in Pupuan. This is evidenced by tcount greater than ttable (2,995 > 1,987). The three promotions have a positive influence on consumer purchasing decisions for Cap Mutiara Coffee Powder in Pupuan. This is evidenced by tcount greater than ttable (2,321 > 1,987).]]>
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