Jurnal Abdimas Bina Bangsa
Vol. 4 No. 2 (2023): Jurnal Abdimas Bina Bangsa

PELATIHAN PENGELOLAAN MEDIA SOSIAL (INSTAGRAM) BAGI PELAKU UMKM DI KABUPATEN SAMOSIR

Rizki Christian Sipayung (Universitas HKBP Nommensen Medan)
Romindo M Pasaribu (Universitas HKBP Nommensen Medan)
Vinsensius Matondang (Politeknik Wilmar Bisnis Indonesia)

Article Info

Publish Date
25 Jun 2023

Abstract

Social media plays an important role in the sustainability of MSME. However, until now, there are still many MSMEs who do not understand the importance of social media management, especially Instagram. Even though this is very useful for the business development of MSME actors, Knowledge about the use of social media by MSMEs is considered feasible and important to understand because it will add brand awareness and value to these MSMEs. This service focuses on developing insights and social media management skills (Instagram) using Canva for MSMEs. MSME players are equipped with insight into the importance of managing social media by creating interesting content using Canva. MSME players can distinguish content that is suitable for the persona or character of the target market to be achieved

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Journal Info
Jurnal Abdimas Bina Bangsa
Website

Abbrev

jabb

Publisher

Universitas Bina Bangsa

Subject

Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

Description

Jurnal Abdimas Bina Bangsa (JABB) teregistrasi dengan nomor p-ISSN: 2722-936X dan e-ISSN: 2722-9394. Merupakan Jurnal yang berisi artikel-artikel ilmiah yang meliputi bidang Pengabdian kepada Masyarakat yang dikelola oleh Lembaga Penelitian dan Pengabdian pada Masyarakat (LP2M) Universitas Bina ...