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All Journal Jurnal Ilmiah METHONOMI JURNAL PENDIDIKAN TAMBUSAI SULTANIST: Jurnal Manajemen dan Keuangan Jurnal Ilmiah Manajemen dan Bisnis Management Studies and Entrepreneurship Journal (MSEJ) JURNAL ILMIAH KOHESI EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) International Journal of Marketing and Human Resource Research Visi Sosial Humaniora Jurnal Visi Pengabdian Kepada Masyarakat Jurnal Abdimas Bina Bangsa Jurnal Bina Bangsa Ekonomika EKONOMIKA45 Joong-Ki : Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora EJOIN : Jurnal Pengabdian Masyarakat Journal of Economic and Business (JEB) Joong-Ki
Romindo Megawati Pasaribu
Universitas HKBP Nommensen
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Nursing Public Health Social Sciences Veterinary Other

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EFEK E-WOM TERHADAP EVALUASI MEREK SAMSUNG DI KOTA MEDAN DENGAN KETERIKATAN DAN KREDIBILITAS MEREK SEBAGAI VARIABEL MEDIASI Romindo Megawati Pasaribu; Andri Silalahi
Jurnal Ilmiah METHONOMI Vol 4, No 1 (2018)
Publisher : Fakultas Ekonomi Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (391.293 KB)

Abstract

Electronic Word of Mouth (E-WOM) memiliki potensi yang sangat besar dan penting sebagai media marketing saat ini bagi perusahaan. Aktifitas E-WOM lebih mudah untuk dilacak dan diketahui. E-WOM berbeda dengan WOM yang terjadi di dunia nyata yang sifatnya alami dan sangat sulit untuk diketahui sumbernya secara nyata dan seringkali tidak dapat dipertanggungjawabkan. Penelitian ini bertujuan untuk mengetahui pengaruh E-WOM terhadap evaluasi merek, dengan keterikatan merek dan kredibilitas merek sebagai variabel mediasi. Populasi dalam penelitian adalah masyarakat Kota Medan yang menggunakan telepon genggam pintar (smartphone) dengan merek Samsung. Teknik pengambilan sampel pada penelitian ini dilakukan dengan menggunakan metode purposive sampling. Analisis data dilakukan dengan menggunakan Structural Equation Modeling (SEM), terutama Partial Least Square (PLS). Hasil penelitian ini adalah Electronic Word of Mouth memiliki pengaruh langsung dan tidak langsung terhadap evaluasi merek melalui keterikatan merek dan kredibilitas merek sebagai variabel intervening. Hasil, pembahasan dan implikasi akan dijelaskan pada bagian akhir artikel ini.
Customer Experience as A Mediation of Omnichannel Retailers of Wardah Beauty Products on Repurchase Intentions Romindo M. Pasaribu; Herry D.S. Pasaribu
International Journal of Marketing & Human Resource Research Vol. 2 No. 3 (2021)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

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Abstract

Current technological developments require companies to develop their business with various purchasing or shopping channels. The business model that is currently trending is the omnichannel model. Omnichannel is a business model which in its operation and service is integrated in all sales channels owned by the company in one overall system. Omnichannel combines all store marketing channels both online and offline which can make it easier for customers to find information, process, and make decisions in making product purchases. The purpose of this study was to analyze customer experience as a mediating variable between the quality of the integration channel consisting of Service Configuration Quality (SCQ) and Interaction Integrated (II) on repurchase intentions on Wardah beauty products as a local brand in Indonesia. The object of this research is a beauty product with the brand Wardah and the research was conducted in the city of Medan. The data analysis method was carried out using SmartPLS. The result of this study is that service configuration quality has no positive and significant effect on the repurchase intention variable. Integrated interactions have a positive and insignificant effect on the repurchase intention variable. Service configuration quality and integrated interactions have a positive and significant effect on customer experience. Customer experience has a positive and significant effect on repurchase intention. Service quality configuration and integrated interactions are not positive and significant effect on repurchase intention through the customer experience as mediation. In this study, the customer experience was not able to mediate between service configuration quality and integrated interactions on repurchase intention.
Determinants of Performance of MSMEs in the Era of Industrial Revolution 4.0 in Medan City Jantri Saragih; Romindo Megawati Pasaribu; Juara Simanjuntak; Herry D.S. Pasaribu; Vinsensius Matondang
International Journal of Marketing & Human Resource Research Vol. 3 No. 1 (2022)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v3i1.600

Abstract

The existence of Micro, Small, and Medium Enterprises (MSMEs) is the largest part of the national economy, this is proven that MSMEs can be relied upon as a foundation in times of crisis such as the Covid-19 period. Constraints that are often experienced by MSME actors include establishing partnerships with third parties in terms of capital, making innovations in the face of market competition. The purpose of this study is to find out how business networks, product innovation, and business competition affect business performance for MSME actors in the city of Medan. This type of research is quantitative research by distributing questionnaires and observing MSME actors. The number of samples in this study was 94 business actors in the city of Medan. The results showed that the business network variable had an insignificant effect on the business performance variable. Product innovation and business competition variables have a significant influence on business performance. Viewed from R2, it shows that business networks, product innovation, and business competition are able to explain business performance by 37.8%.
KEBIJAKAN PROGRAM KREDIT USAHA RAKYAT (KUR) DENGAN SUKU BUNGA 9% DALAM PENGEMBANGAN USAHA MIKRO KECIL DAN MENENGAH DI KECAMATAN MEDAN AMPLAS HANNA M Damanik; Melissa T. A Simarmata; Romindo M Pasaribu
JURNAL ILMIAH KOHESI Vol 2 No 3 (2018): JURNAL ILMIAH KOHESI
Publisher : LP2MTBM MAKARIOZ

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Abstract

The purpose of this study was to find out the implementation of the People's Business Credit Policy(KUR) with 9% interest intended for BRI-guided MSMEs in Amplas District.Another indicator of success is that the KUR program has succeeded in absorbing as much labor as possible20,344,639 people. Thus, the formulation of the problem in this study is How to ImplementPolicy for the People's Business Credit Program (KUR) with a 9% interest in MSME Development inAmplas District?The research subjects were residents of the Medan Amplas sub-district who were MSME actorswho are under the auspices of BRI and the management of BRI. The theory used in this studyis a theory put forward by Merilee S Grindle (2003), the contents of its policies include: (1)Interests affected by policy, (2) Types of benefits to be generated, (3) degreesdesired changes, (4) Position of policy makers, (5) Who is implementing the program, and (6)resources deployed. While the context of its implementation includes; (1) Power, Interest andStrategy of Actor Involved (power, interests and strategies of the actors involved), (2)Institution and Regine Characteristic (characteristics of the ruling institutions and regimes), (3) and Complianceand Responsiveness (level of compliance and the response from the implementer).The results of the study found that the distribution and from the KUR program were fully on target.This study found several cases regarding the funds from the KUR program which fell into the hands of the onesnot supposed to or not on productive efforts that have been determined byPrevious government. In this study there are several factors such as the inappropriate target andthe target of the KUR distribution target. The KUR program socialization activity is not only a role fromExecuting Bank, but it is the role of the regional government as an arm of theCentral government. Dissemination activities carried out by the regional government are good at the sub-district leveland related institutions can actually optimize the KUR program that the sedan is running.However, this is still not well implemented by the local government, namelythe government in the Medan Amplas district.The lack of roles from the regional government in implementing the KUR program can resultcustomers from KUR fund recipients especially for the actors in applying for loans without being noticedregional government.
Kepercayaan Konsumen Memediasi Omnichannel Integration Quality Pada Niat Pembelian Kembali di PT Pegadaian (Persero) Medan Britto E Simatupang; Romindo Megawati Pasaribu; Agus Simanjuntak; Herry D.S Pasaribu; Vinsensius Matondang
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 3 No 2 (2021): November 2021
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v3i2.1057

Abstract

Companies that are able to provide integrated services will increase interactions with companies with the aim of creating a consistent product experience for consumers. This is referred to as the channel method omnichannel marketing which integrates digital services (application usage) with physical (in-store) to consumers to have experience and convenience in transacting with the company. This study aims to provide empirical evidence regarding the configuration of service channels and integrated interactions on the repurchase intention of PT Pegadaian Branch Madya Medan's service products. Furthermore, the trust variable is used as a mediating variable to increase consumers' desire to repurchase. By using the technique purposive sampling used criteria in taking research samples; obtained as many as 103 valid responses through random data collection to respondents using google forms. Analysis Structural Equation Modeling (SEM) used to test the measurement and structural models through Smart-PLS 3.0. The results of this study indicate that (1) the variable configuration of the service channel and integrated channel has a significant effect on trust; (2) service channel configuration has a significant effect on repurchase intention, (3) but the integrated interaction variable has no significant effect on repurchase intention. Meanwhile, (4) the trust variable significantly mediates the service channel configuration variable and the integrated interaction on repurchase intention. Empirical and theoretical contributions are discussed in the discussion of this research
Analisis Niat Beli Kembali Produk Tabungan Emas di Pegadaian Dalam Konteks Omnichannel Romindo Megawati Pasaribu; Senti R.O Pasaribu; Imelda Sitinjak; Herry D.S Pasaribu; Vinsensius Matondang
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 3 No 4 (2022): May 2022
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v3i4.1579

Abstract

Omnichannel is a business model in which its operations and services are integrated in all sales channels owned by the company in one overall system. Omnichannel combines all store marketing channels both online and offline which can make it easier for customers to find information, process, and make decisions in making product purchases. The purpose of this study was to analyze customer engagement as a mediating variable between channel integration quality and repurchase intention on gold savings products at Pegadaian Medan. The sample in this study was 90 respondents and this sampling method used accidental sampling technique. The data analysis method to answer the hypothesis uses SmartPLS 3.0. The results showed (1) Customer engagement in the omnichannel context had a significant effect on repurchase intention, (2) Channel integration in the omnichannel context had no positive and insignificant effect on customer engagement, (3) Channel integration had a positive and significant effect on purchase intention.
Pemberdayaan Kewirausahaan Dengan Pelatihan Pembuatan Paper Bag Ibu-Ibu PKK di Kelurahan Parsaoran Ajibata Romindo Pasaribu; Dame Ria Rananta Saragi; Herry D S Pasaribu; Vinsensius Matondang
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 1 No. 2: Mei 2022
Publisher : CV. Ulil Albab Corp

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Abstract

Program PKK Mewujudkan Lingkungan Bersih, adapun 10 program pokok PKK yaitu: Penghayatan dan Pengamalan Pancasila, Gotong Royong, Pangan, Sandang, Perumahan dan Tatalaksana Rumah Tangga, Pendidikan dan Ketrampilan, Kesehatan, Pengembangan Kehidupan Berkoperasi, Kelestarian Lingkungan Hidup, dan Perencanaan Sehat. Pelatihan yang dimaksud bertujuan untuk melatih ibu-ibu agar lebih mandiri dan mampu menghasilkan pendapatan atau penghasilan untuk meningkatkan kesejahteraan rumah tangga, seperti “Membuat Paper Bag” Paper bag adalah tas yang terbuat dari kertas dan bisa digunakan untuk membawa barang. Selain bisa untuk membawa barang, tas ini juga biasa digunakan untuk wadah cenderamata atau hadiah. Cara Membuat Paper bag dari kertas kado juga mudah sekali dipraktikkan. Penggunaan kantong kresek tidak lagi disarankan atau dianjurkan saat ini, lebih baik gunakan paper bag. Limbah dari kertas paper bag juga lebih mudah dihancurkan daripada kresek. Apalagi cara membuat paper bag dari kertas kado bisa dipraktikkan di rumah, jadi tidak perlu untuk membelinya.
ANALYSIS OF THE IMPACT OF SOCIAL MEDIA MARKETING ACTIVITIES IN BRAND LOYALTY WITH BRAND AWARENESS AS INTERMEDIATE VARIABLES (STUDY ON TRAVELOKA BRAND) Romindo Pasaribu; Andryana Silalahi
Visi Sosial Humaniora Vol. 1 No. 1 (2020): Visi Sosial Humaniora: Edisi Juni 2020
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/vsh.v1i1.26

Abstract

Social media marketing is a process of strategy and methods for building the influence, reputation and brand of a company in the community of potential customers, readers, or supporters. Company. The objectives of this study are: (1) To examine the effect of social media marketing activities on brand loyalty on the Traveloka brand? (2) To test the effect of social media marketing activities on brand awareness of brands on the Traveloka brand, and (3) To examine the effect of social media marketing activities on brand loyalty and brand awareness as intermediary variables on the Traveloka brand ?. This study uses a survey method with primary data collection techniques.  The research population is potential customers and the public who have seen social media marketing activities carried out by Traveloka Applications. The results showed that there was a significant influence between social media marketing activity variables on the Traveloka brand loyalty in Medan. There is a significant influence of social media marketing activity variables on the Traveloka brand awareness in Medan. There is a significant influence of social media marketing activity variables on the Traveloka brand awareness in Medan.
Pemberdayaan Usaha Mikro Abon Lele Romindo Pasaribu; Audrey Siahaan
Jurnal Visi Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2021): Jurnal Visi Pengabdian Kepada Masyarakat : Edisi Februari 2021
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/pengabdian.v2i1.183

Abstract

The development of MSMEs in North Sumatra is quite good, namely around 2.8 million business units, and has contributed quite well to economic growth in North Sumatra and Medan in particular. MSMEs in the city of Medan are not seen as an alternative, but have become the backbone or foundation of the economy in Medan. There are 3 (three) things that must be considered and improved to strengthen the foundations of MSMEs, namely, finance, increase in human resources, and innovation in marketing models. The Yoppie Belawan Community is one of the home industries in Medan Belawan District. Precisely on Jalan Selebes Belawan II, Medan Kota Belawan, North Sumatra 20411. Since the beginning of 2020, the Yoppie Belawan Community started a catfish farming business. In April 2020, this community decided to process catfish meat into something more valuable and able to help this community increase their income and welfare during the current pandemic. After going through various considerations, it was decided to process catfish meat into Shredded Catfish with the IndoFish Shredded Catfish brand.
THE IMPACT OF SOCIAL MEDIA MARKETING ON PURCHASE INTENTION Charles Makmur Sianturi; Vera A. R. Pasaribu; Romindo M. Pasaribu; Juara Simanjuntak
SULTANIST: Jurnal Manajemen dan Keuangan Vol 10, No 1 (2022)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v10i1.425

Abstract

AbstractMarketing through social media has been one of trends in recent years in marketing science and practices.  Shifting from conventional marketing tools, marketers have capitalized various tools and means to attract the intention of new customers or to maintain the current customers.  The purpose of this study is to identify the effect of social media marketing on intention to purchase, based on the fact that concept is raising attention of practitioners and researchers.  The object of this study is customers who follow at least one type of social media application in Medan, Indonesia.  The data were collected through self administers questionnaire with 152 respondents. The data is tested with correlation analysis by using SPSS 15.0 version. The results of the study indicated that social media marketing is positively correlated to intention to purchase when social media marketing (1) contain relevant information (2) offer relevant benefits (3) comparable with other products. The results of this study propose several strategies for marketing practitioners
Co-Authors Agus Simanjuntak ANITA TRESIA SAMOSIR Audrey Siahaan Bonifasius H Tambunan Britto E Simatupang Charles Makmur Sianturi Dame Ria Rananta Saragi Frans Yolanda Tampubolon Hanna M. Damanik Herry D S Pasaribu Herry D.S Pasaribu Herry D.S. Pasaribu IMELDA SITINJAK Jantri Saragih Jenni Lestari Sitorus Juara Simanjuntak Juara Simanjuntak Juara Simanjuntak Juliansen Purba Lasma Lenida Rosinta Sianipar Marco Sinaga Melissa T. A Simarmata Miseri Four Ningsi Zendrato Natalia M Damanik Orlando Steven Panjaitan, Ferry Pasaman Silaban Rizki Christian Sipayung Robi Sembiring Rusliaman Siahaan Senti R.O Pasaribu Silalahi, Andri Dayarana K. Silvy Natalia Marbun Vera A. R. Pasaribu Vinsensius Matondang Vinsensius Matondang Vinsensius Matondang Vinsensius Matondang Vinsensius Matondang Yoga Simatupang Yosua M Sitorus