ETNIK : Jurnal Ekonomi dan Teknik
Vol 2 No 6 (2023): ETNIK : Jurnal Ekonomi dan Teknik

Pengaruh Viewer Dan Subscriber Terhadap Pendapatan Youtuber Indonesia

Muhammad Faisal Bachmid (Universitas Pembangunan Nasional “Veteran” Jawa Timur)
Indrawati Yuhertiana (Universitas Pembangunan Nasional “Veteran” Jawa Timur)

Article Info

Publish Date
20 Jun 2023

Abstract

This study aims to determine the effect of viewers and subscribers on the income of Indonesian YouTubers. The data collection techniques in this research are documentation and literature study, this research method is quantitative. Sampling in this study used non-probability sampling with a purposive sampling technique. The sample in this study amounted to 98 Indonesian YouTubers registered on the socialblade.com site. Hypothesis testing was carried out using the WarpPLS version 7.0 application. The results of this study indicate that viewers have a significant positive effect on the income of Indonesian YouTubers and subscribers have a positive effect on the income of Indonesian YouTubers, but not as large as the audience (viewers). From this study, it is hoped that future researchers can add variables related to the topic of YouTubers and can also increase the sample used to make it better and more accurate.

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Journal Info
ETNIK : Jurnal Ekonomi dan Teknik
Website

Abbrev

etnik

Publisher

Cv.Rifainstitut

Subject

Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Electrical & Electronics Engineering Industrial & Manufacturing Engineering Mechanical Engineering

Description

ETNIK : Jurnal Ekonomi dan Teknik provides a means for ongoing discussion of the relevant issues that fall within the focus and scope of the journal that can be examined empirically. This journal publishes research articles in the Economic History, Applied Economics, Business and Finance, ...