Perigel: Jurnal Penyuluhan Masyarakat Indonesia
Vol. 2 No. 2 (2023): Juni : Perigel: Jurnal Penyuluhan Masyarakat Indonesia

Analisis SWOT dalam Mengembangkan UMKM Food and Beverage di Kelurahan Keputih

Irma Nur Hanifa (Universitas Pembangunan Nasional “Veteran” Jawa Timur)
Djuliandhika Rachmanigtyas (Universitas Pembangunan Nasional “Veteran” Jawa Timur)
Asnanda Fairuz Tsuraya (Universitas Pembangunan Nasional “Veteran” Jawa Timur)

Article Info

Publish Date
30 Jun 2023

Abstract

SWOT analysis is an analysis that has an important influence on the sustainability of a business or product, with a SWOT, business actors can consider a more mature strategy for the business to continue to run smoothly in the long term. This study aims to determine the strengths, weaknesses, opportunities and threats of MSMEs in Keputih so that the 74 Thematic KKN Groups and MSME actors can work together and work together on what must be done so that MSMEs can develop.

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Journal Info
Perigel: Jurnal Penyuluhan Masyarakat Indonesia
Website

Abbrev

Perigel

Publisher

Universitas 17 Agustus 1945 Semarang

Subject

Humanities Social Sciences

Description

menerbitkan dan menyebarluaskan hasil penerapan ilmu pengetahuan, teknologi, dan seni melalui program pengabdian atau layanan kepada masyarakat untuk mengembangkan teori keilmuan, konsep pemikiran, model, dan hasil penelitian baik dibidang kesehatan, sosial dan ...