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All Journal Jurnal Masyarakat Mengabdi Nusantara Perigel: Jurnal Penyuluhan Masyarakat Indonesia
Asnanda Fairuz Tsuraya
Universitas Pembangunan Nasional “Veteran” Jawa Timur
Religion Humanities Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Analisis SWOT dalam Mengembangkan UMKM Food and Beverage di Kelurahan Keputih Irma Nur Hanifa; Djuliandhika Rachmanigtyas; Asnanda Fairuz Tsuraya
Perigel: Jurnal Penyuluhan Masyarakat Indonesia Vol. 2 No. 2 (2023): Juni : Perigel: Jurnal Penyuluhan Masyarakat Indonesia
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/perigel.v2i2.903

Abstract

SWOT analysis is an analysis that has an important influence on the sustainability of a business or product, with a SWOT, business actors can consider a more mature strategy for the business to continue to run smoothly in the long term. This study aims to determine the strengths, weaknesses, opportunities and threats of MSMEs in Keputih so that the 74 Thematic KKN Groups and MSME actors can work together and work together on what must be done so that MSMEs can develop.
Strategi Pengembangan dan Pemasaran Produk Menggunakan Sentra Wisata Kuliner UMKM Minuman di Kelurahan Keputih Kecamatan Sukolilo Kota Surabaya Asnanda Fairuz Tsuraya; Yanda Bara Kusuma
Jurnal Masyarakat Mengabdi Nusantara Vol. 2 No. 3 (2023): September : Jurnal Masyarakat Mengabdi Nusantara
Publisher : Sekolah Tinggi Pastoral Tahasak Danum Pambelum Keuskupan Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58374/jmmn.v2i3.183

Abstract

For approximately 3 months, these programs can be carried out well and can be accepted by the residents of Keputih Village even though there are several obstacles or obstacles that become a challenge for students to find solutions to these problems so that the planned programs can run more optimally and are expected to help develop MSMEs and business potential in Keputih Village, Sukolilo District, Surabaya City well. The Thematic Real Work Lecture of Merdeka Belajar Kampus Merdeka (KKNT MBKM) has a work program that has been implemented by the University of National Development "Veteran" East Java. This work program includes FGD (Focus Group Discussion), Ramadan bazaar and coloring competition as well as takjil distribution, counseling, training, TTG innovation which is called by another term, namely Appropriate Technology. This TTG is also in the form of a map of the potential of MSMEs in Keputih Village and a menu catalog of the Harmoni Keputih Tourism Market, an exhibition of Baverage Culinary Tourism Center Activities and an exhibition of MSMEs in Sukolilo District, the creation of a website for the Harmoni Keputih Tourism Market, the creation of the Harmoni Keputih Tourism Market Instagram, and the creation of product promotion content for MSMEs in the Keputih region.
Co-Authors Djuliandhika Rachmanigtyas Irma Nur Hanifa Yanda Bara Kusuma