Journal of Economic and Business Education
Vol 1, No 2 (2023)

Pengaruh Harga Dan Fasilitas Terhadap Keputusan Pembelian Pada Perumahan Griya Dulomo Indah

Nisa Masali (Economic Education Departement, Universitas Negeri Gorontalo)
Melizubaida Mahmud (Economic Education Departement, Universitas Negeri Gorontalo)
Ardiansyah Ardiansyah (Economic Education Departement, Universitas Negeri Gorontalo)
Usman Moonti (Economic Education Departement, Universitas Negeri Gorontalo)
Irwan Yantu (Management Departement, Universitas Negeri Gorontalo)
Sudirman Sudirman (Economic Education Departement, Universitas Negeri Gorontalo)



Article Info

Publish Date
25 May 2023

Abstract

The research aims to determine the effect of prices and facilities on purchase decisions of Griya Dulomo Indah Residential Real Estate. This research method. The data used were primary data obtained from distributing questionnaires to resident of Griya Dulomo Indah Residential Real Estate, with a sample of 73 respondents. At the same time, data analysis technique used multiple liniear regression. The finding denoted that partially and simultaneously, prices and facilities variable affected the purchase decisions of Griya Dulomo Indah residential real estate. The simultaneous effect of price and facilities variables on purchase decisions was 25.7% on the other hand, the partial effect of the price variable on purchase decisions was 8.40%, and the effect of the facilities variable an the purchase decision was 17.3%

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Journal Info

Abbrev

JEBE

Publisher

Subject

Economics, Econometrics & Finance Education

Description

ournal of Economics and Business Education considers research articles - Research in Economics, Accounting, Management and Economic Education. Such as Microeconomics, Macroeconomics, Development Studies, Behavioral Economics, Human Resource Management, Finance, Leadership Management, Marketing, ...