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Irwan Yantu
Management Departement, Universitas Negeri Gorontalo
Economics, Econometrics & Finance Education

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Pengaruh Harga Dan Fasilitas Terhadap Keputusan Pembelian Pada Perumahan Griya Dulomo Indah Nisa Masali; Melizubaida Mahmud; Ardiansyah Ardiansyah; Usman Moonti; Irwan Yantu; Sudirman Sudirman
Journal of Economic and Business Education Vol 1, No 2 (2023)
Publisher : State University of Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (331.886 KB) | DOI: 10.37479/jebe.v1i2.18080

Abstract

The research aims to determine the effect of prices and facilities on purchase decisions of Griya Dulomo Indah Residential Real Estate. This research method. The data used were primary data obtained from distributing questionnaires to resident of Griya Dulomo Indah Residential Real Estate, with a sample of 73 respondents. At the same time, data analysis technique used multiple liniear regression. The finding denoted that partially and simultaneously, prices and facilities variable affected the purchase decisions of Griya Dulomo Indah residential real estate. The simultaneous effect of price and facilities variables on purchase decisions was 25.7% on the other hand, the partial effect of the price variable on purchase decisions was 8.40%, and the effect of the facilities variable an the purchase decision was 17.3%
Pengaruh Kualitas Pelayanan Terhadap Keputusan Pembelian Novita Djafar; Irwan Yantu; Sudirman Sudirman; Raflin Hinelo; Roy Hasiru
Journal of Economic and Business Education Vol 1, No 2 (2023)
Publisher : State University of Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (176.845 KB) | DOI: 10.37479/jebe.v1i2.18046

Abstract

The purpose of this research was to determine to what extent service quality affected purchase decisions at Cv. Mufidah, Gorontalo City.” This research employed a quantitative approach using a quantitative correlational method with a sample size of 30 consumers. Besiders, the data collection techniques used in this research were interviews, questionnaires, and documentation, while the data analysis technique was simple regression analysis. The research finding denoted that there was a positive and significant effect of service quality on purchase decisions at CV Mufidah, Gorontalo City.” The effect of service quality on purchase decisions reached 43%, while the remaining 57% was affected by other variables that were not examined in this research.
Co-Authors Ardiansyah Ardiansyah Melizubaida Mahmud Nisa Masali Novita Djafar Raflin Hinelo Roy Hasiru Usman Moonti