JURNAL DINAMIKA MANAJEMEN DAN BISNIS
Vol 6 No 1 (2023): Jurnal Dinamika Manajemen dan Bisnis

Determinants of Purchase Decisions among E-commerce Users: The Significance of Trust, Security, Price, Service Quality, and Risk Perception

Nursani (Universitas Muhammadiyah Bima)
Muhammad Rizkan (Unknown)
Nur Faiza (Unknown)
Muhammad Akbar (Unknown)

Article Info

Publish Date
28 Jun 2023

Abstract

The objective of this study is to determine the influence of Trust, Security, Price, Service Quality, and Risk Perception on Purchase Decisions of E-commerce users through Shopee. This is a quantitative study using a data collection technique of a questionnaire distributed through Google form with a sample size of 100 respondents processed with SPSS version 23. The data analysis uses multiple linear regression. The results of the hypothesis test show that: (1) trust affects purchase decisions; (2) security affects purchase decisions; (3) price does not affect purchasing decisions; (4) service quality does not affect purchasing decisions; and (5) risk perception affects purchase decision of E-commerce consumers through the Shopee website.Trust

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Journal Info
JURNAL DINAMIKA MANAJEMEN DAN BISNIS
Website

Abbrev

jdmb

Publisher

Universitas Negeri Jakarta

Subject

Decision Sciences, Operations Research & Management

Description

This journal encompasses original research articles, review articles, and short communications, including: (1) Strategic Management; (2) Financial Management; (3) Human Resource Management, and (4) Marketing Management. Jurnal Dinamika Manajemen dan Bisnis (JDMB) is published twice a year, in April ...