Jurnal Pengabdian kepada Masyarakat
Vol. 3 No. 2: Juli 2023

PENGEMBANGAN DIGITAL MARKETING PADA UMKM ARTSYA LAUNDRY KOTA BATAM

Lady Lady (Universitas Internasional Batam)
Antony Sentoso (Universitas Internasional Batam)
Lina Lina (Universitas Internasional Batam)
Lindawati Lindawati (Universitas Internasional Batam)
Viviani Viviani (Universitas Internasional Batam)
Joey Joey (Universitas Internasional Batam)

Article Info

Publish Date
30 Jun 2023

Abstract

Digital marketing is marketing services or products using digital technology, especially in digital, this marketing can be done via cellphones, digital advertising, and other digital media. With digital marketing, people can get information and communication quickly and easily. This research uses a qualitative method in the form of a case study that focuses on an object with in-depth observation. This type of qualitative research data covers the opinions, characteristics, attitudes, and experiences of the informants on the object phenomenon. Through digital marketing, Artsya Laundry can reach consumers more broadly and effectively. By adopting digital marketing, Artsya Laundry can increase brand visibility, increase the number of customers, and expand market reach.

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Journal Info
Jurnal Pengabdian kepada Masyarakat
Website

Abbrev

J-ABDI

Publisher

bajang Institute

Subject

Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

Description

J-ABDI: Jurnal Pengabdian kepada Masyarakat, with registered number ISSN: 2797-9210 (Print), ISSN: 2798-2912 (Online) is a scientific multidisciplinary journal published by bajang Institute. It is in the national level that covers a lot of common problems or issues related to community services. ...