Jurnal Pendidikan dan Kewirausahaan
Vol 11 No 3 (2023)

Analisis Kepuasan Konsumen terhadap Kualitas Produk di Bebeke Om Aris Cabang Bogor

Ikhsanti Nuru Dinnisa (Unknown)
Syifa Az Zahra (Unknown)
Intan Nurmaharani (Unknown)
Salma Maulida Ahda (Unknown)
Ade Trisna Iswanda (Unknown)
Ahmad Rifqi (Unknown)
Khoirul Aziz Husyairi (Unknown)
Tina Nur Ainun (Unknown)

Article Info

Publish Date
29 Jun 2023

Abstract

This study analyze consumer satisfaction with product quality at the 'Bebeke Om Aris' restaurant in Bogor. The analytical method used is Importance Performance Analysis (IPA) and Cartesian diagrams. Respondents used were 96 respondents with the convenience sampling method. The results showed that the highest consumer satisfaction was found in the display attribute of food presentation with a conformity level of 98.99%. The lowest consumer satisfaction is found in the texture attribute of the duck that is not tough with a suitability level of 80.67%. Quadrant A shows important attributes but not as expected by consumers which is the delicious aroma of food.

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Journal Info
Jurnal Pendidikan dan Kewirausahaan
Website

Abbrev

PKWU

Publisher

Sekolah Tinggi Keguruan dan Ilmu Pendidikan PGRI Situbondo

Subject

Education Social Sciences

Description

The Journal of Education and Entrepreneurship is a place for scientific publications that publishes research articles from a variety of research methods both quantitative, qualitative, development and mix methods related to the study of economics, entrepreneurship, and ...