Jurnal Ekonomi Perjuangan (JUMPER)
Vol. 5 No. 1 (2023): Jurnal Ekonomi Perjuangan (JUMPER)

PENGARUH PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN PADA PERUSAHAAN TOP NINE TRAVEL DI KOTA GARUT

Devianti Nurazizah (Universitas Garut)
Ramayani Yusuf (Universitas Garut)
Rohimat Nurhasan (Universitas Garut)



Article Info

Publish Date
10 Jul 2023

Abstract

This study aims to determine the effect of price perceptions on customer satisfaction at the Top Nine Travel Companies in Garut City. The method used in this research is a quantitative approach. The number of samples obtained was 50. The data analysis tool used was IBM SPSS version 26 software. To find out if the data was valid, reliable, and normally distributed, validity tests, reliability tests, and normality tests were used. To find out how close the relationship is and how much influence price perception has on customer satisfaction, a simple correlation test and a simple linear regression test are used. And to find out how far the model's ability to explain the variation of the dependent variable goes, the coefficient of determination test is used. From the test results, it is known that the data used is valid, reliable, and normally distributed. Also, price perceptions have a positive effect on customer satisfaction by creating a close relationship between the two and being able to explain variations in the dependent variable.

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Journal Info

Abbrev

JUMPER

Publisher

Subject

Economics, Econometrics & Finance

Description

Jumper aim is to promote scientific articles that focus on accounting and management. Manuscript articles can come from researchers, academics, practitioners, lecturers, students and other observers who are interested in research in the field of accounting or management. JUMPER invites manuscripts ...