Community: Jurnal Pengabdian Pada Masyarakat
Vol 3 No 2 (2023): Juli : Jurnal Pengabdian Pada Masyarakat

Pengaruh Sosialisasi, Edukasi, dan Strategi Pemasaran Produk Kopi Terhadap Loyalitas Konsumen

Laurent Regina Anjani (Universitas Pembangunan Nasional “Veteran” Jawa Timur)
Muhammad Azriel Yahya (Universitas Pembangunan Nasional “Veteran” Jawa Timur)
Rizcha Oktanza Fabiyola (Universitas Pembangunan Nasional “Veteran” Jawa Timur)
Livia Marcella Devani (Universitas Pembangunan Nasional “Veteran” Jawa Timur)
Ummu Nadhiroh Islamiah (Universitas Pembangunan Nasional “Veteran” Jawa Timur)
Dona Wahyuning Laily (Universitas Pembangunan Nasional “Veteran” Jawa Timur)

Article Info

Publish Date
10 Jul 2023

Abstract

Extension activities to determine the effect of socialization, education, and marketing strategies for coffee products on consumer loyalty in the framework of community service activities carried out in Puspo Village, Pasuruan Regency with the aim of helping the Rukun Sejahtera Puspo Forest Farmer Group in overcoming the problems of marketing coffee products and consumer loyalty in purchasing coffee products. Efforts that can be made in helping the Rukun Sejahtera Puspo Forest Farmer Group is to find an optimal marketing strategy to increase sales of coffee products in Puspo Village. Solutions that can be offered related to marketing strategies are by changing conventional marketing methods to more modern marketing methods, rebranding Puspo coffee products, issuing business identification numbers for Puspo farmers, conducting product promotions, and paying attention to customer satisfaction to determine how customer loyalty and the efficiency of marketing methods that have been applied.

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Journal Info
Community: Jurnal Pengabdian Pada Masyarakat
Website

Abbrev

Community

Publisher

Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Languange, Linguistic, Communication & Media

Description

bidang pendidikan, Hukum, Ekonomi, Humaniora, Teknik, Pertanian, Komunikasi, Kesehatan, dan Sosial Humaniora. Jurnal Pengabdian Pada Masyarakat memuat publikasi hasil kegiatan pengabdian kepada ...