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All Journal Jurnal Ilmiah Universitas Batanghari Jambi Jurnal Media Agribisnis (MeA) Community: Jurnal Pengabdian Pada Masyarakat
Dona Wahyuning Laily
Universitas Pembangunan Nasional “Veteran” Jawa Timur
Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Other

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Pengaruh Sosialisasi, Edukasi, dan Strategi Pemasaran Produk Kopi Terhadap Loyalitas Konsumen Laurent Regina Anjani; Muhammad Azriel Yahya; Rizcha Oktanza Fabiyola; Livia Marcella Devani; Ummu Nadhiroh Islamiah; Dona Wahyuning Laily
Community : Jurnal Pengabdian Pada Masyarakat Vol 3 No 2 (2023): Juli : Jurnal Pengabdian Pada Masyarakat
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/community.v3i2.352

Abstract

Extension activities to determine the effect of socialization, education, and marketing strategies for coffee products on consumer loyalty in the framework of community service activities carried out in Puspo Village, Pasuruan Regency with the aim of helping the Rukun Sejahtera Puspo Forest Farmer Group in overcoming the problems of marketing coffee products and consumer loyalty in purchasing coffee products. Efforts that can be made in helping the Rukun Sejahtera Puspo Forest Farmer Group is to find an optimal marketing strategy to increase sales of coffee products in Puspo Village. Solutions that can be offered related to marketing strategies are by changing conventional marketing methods to more modern marketing methods, rebranding Puspo coffee products, issuing business identification numbers for Puspo farmers, conducting product promotions, and paying attention to customer satisfaction to determine how customer loyalty and the efficiency of marketing methods that have been applied.
Pengaruh Bauran Pemasaran terhadap Keputusan Pembelian Anggrek di DD Orchid Nursery Kecamatan Junrejo Kabupaten Batu Renanda Pramitha Rondani; Teguh Soedarto; Dona Wahyuning Laily
Jurnal Ilmiah Universitas Batanghari Jambi Vol 23, No 2 (2023): Juli
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v23i2.3188

Abstract

The purpose of this study was to identify the marketing mix of orchids at DD Orchid Nursery and to analyze the influence of the marketing mix on purchasing decisions for orchids at DD Orchid Nursery. The population of this study were all consumers who had bought orchids at least once at the DD Orchid Nursery, the number of samples taken in this study were 100 samples which were consumers who had bought orchids at the DD Orchid Nursery. The research data collection method was taken by collecting primary data obtained from documentation, literature studies, questionnaires and interviews. Secondary data obtained from various references, reports, literature both data and summaries obtained from related parties, previous research results, relevant evidence and related agencies used to support primary data and complete report writing. The results of this research are the marketing mix that has been carried out by DD Orchid Nursery including product, price, promotion, place, people, process, and physical evidence. The product is various types of orchid plants, the price of the plants varies according to the quality and size. The marketing mix that influences purchasing decisions is product, price, promotion, place, people, process, and physical evidence that together or simultaneously have a positive and significant influence on purchasing decisions for orchids at DD Orchid Nursery. There is one marketing mix variable that is not partially or individually significant, namely the physical evidence variable with a significance value of 0.465.
Motivasi Pelaku Usaha Agroindustri Makanan Minuman Skala Kecil (Usaha Mikro Kecil Menengah Kecamatan Tenggilis Mejoyo Kota Surabaya) Putri Maharani; Nuriah Yuliati; Dona Wahyuning Laily
Jurnal MeA (Media Agribisnis) Vol 8, No 2 (2023): Oktober
Publisher : Universitas Batangahari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/mea.v8i2.177

Abstract

Dampak adanya pandemic Covid-19 beberapa tahun yang lalu mengakibatkan perekonomian Indonesia mengalami penurunan termasuk Usaha Mikro Kecil Menengah. Salah satu UMKM yang terkena dampak tersebut ialah UMKM Kecamatan Tenggilis Mejoyo. Adapun dampaknya ialah penurunan penjualan produk UMKM Makanan dan Minuman. Adanya permasalahan tersebut menimbulkan masalah baru yakni penurunan anggota UMKM. Dalam menjalankan usaha wirausahawan akan dihadapkan masalah meskipun terkendala beragam masalah wirausahawan mampu mengatasi masalah-masalah tersebut. Adanya motivasi diri dalam menjalankan suatu usaha dapat membantu menyelesaikan masalah tersebut. Penelitian ini bertujuan untuk mengetahui motivasi berwirausaha dan mengetahui kemampuan wirausaha ketika menghadapi suatu permasalahan. Teknik pngambilan sampel yang digunakan dalam penelitian ini adalah purposive sampling dengan jumlah responden sebanyak 30 orang. Penelitian ini menggunakan analisis korelasi uji korelasi spearman rank dan hasil penelitian menunjukkan tingkat motivasi berwirausaha dan kemampuan menghadapi masalah anggota UMKM Tenggilis Mejoyo adalah sedang serta terdapat hubungan antara motivasi berwirausaha dengan kemampuan menghadapi masalah.
Co-Authors Laurent Regina Anjani Livia Marcella Devani Muhammad Azriel Yahya Nuriah Yuliati Putri Maharani Renanda Pramitha Rondani Rizcha Oktanza Fabiyola Teguh Soedarto Ummu Nadhiroh Islamiah