International Journal of Health, Economics, and Social Sciences (IJHESS)
Vol. 5 No. 3: July 2023

Benelli Bikes Purchase Decision in Makassar City

Mujahid (Management Study Program of Fajar University)
Nasyirah Nurdin (Management Study Program of Fajar University)
Syamsul Riyadi (Management Study Program of Fajar University)
Muh. Rial Ashar (Management Study Program of Fajar University)

Article Info

Publish Date
10 Jul 2023

Abstract

Purchasing decision is a thought where individuals evaluate various options and decide on a choice on a product from many choices. Purchasing decisions are the stage in the purchasing decision-making process where consumers actually buy. The purpose of this study is to find out how the form of consumer decision making in choosing Benelli brand motorcycles in the city of Makassar. This type of research is a qualitative analysis, the results of the discussion found that consumers decide to buy Benelli brand motorcycles because they have a sense of satisfaction, quality and comfort when in Indonesia.

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Journal Info
International Journal of Health, Economics, and Social Sciences (IJHESS)
Website

Abbrev

IJHESS

Publisher

Universitas Muhammadiyah Palu

Subject

Economics, Econometrics & Finance Public Health Social Sciences

Description

nternational Journal of Health, Economics, and Social Sciences (IJHESS) is a peer-reviewed electronic international journal. This statement clarifies ethical behaviour of all parties involved in the act of publishing an article in this journal, including the author, the chief editor, the Editorial ...