JoEMS : Journal of Education and Management Studies
Vol 6 No 3 (2023): Juni

Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Aksesoris HP Di Shopee Mahasiswa Unwaha

Purbowo, Purbowo (Unknown)
Maarif, Muhammad Salafudin (Unknown)

Article Info

Publish Date
10 Jul 2023

Abstract

This study aims to identify the factors that influence the decision to purchase HP accessories on Shopee using a case study of Unwaha Jombang students. This study uses five independent variables, namely motivation, perception, knowledge, culture, and satisfaction. Data were collected from 100 respondents through an online questionnaire and analyzed using multiple linear regression. The results show that culture and satisfaction have a significant positive effect on the decision to purchase HP accessories on Shopee. However, motivation, perception, and knowledge do not have a significant effect on the decision to purchase HP accessories on Shopee. These findings can help HP accessory sellers on Shopee understand the factors that can influence customer purchasing decisions, especially among Unwaha Jombang students

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Journal Info
JoEMS : Journal of Education and Management Studies
Website

Abbrev

joems

Publisher

Universitas KH. A. Wahab Hasbullah

Subject

Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

Description

Journal of Education and Management Studies Universitas KH. A. Wahab Hasbullah (JoEMS) provides a media to publish scientific articles as a result of research and development in social and political fields. JoESM publishes research, development and review articles in social and political fields with ...