<![CDATA[The digital era, which is currently growing, especially in digitalization, can really help day-to-day life, one of which is doing business. By implementing digital marketing optimizationit will increase profits and will also make the business more effective and efficient. This study aims to determine the impact of implementing digital marketing optimization used by Delicies Store. This study uses a qualitative descriptive approach and the subject is Delicies Store. The results of observations, interviews, and documents will become data sources. Based on the results of the analysis and discussion of the implementation of digital marketing optimization carried out by Delicies Store, namely using an optimized website, implementing a Search Engine Optimization (SEO) strategy, utilizing the marketplace, and being active on social media. The impact of implementing digital marketing optimization is that Delicies Store can expand sales reach and reach the target audience effectively. All of these things contribute to increasing product branding and increasing product sales in the digital market.]]>
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