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All Journal Jurnal Pengabdian Pada Masyarakat Indonesia (JPPMI) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Puspa Dwi Liestiyanti
Universitas Pembangunan Nasional “Veteran” Jawa Timur
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Dampak Penerapan Optimasi Digital Marketing Pada Bisnis Kue Kering Delicies Store Puspa Dwi Liestiyanti; Acep Samsudin
Jurnal Pengabdian Pada Masyarakat Indonesia Vol 2 No 4 (2023): Agustus : Jurnal Pengabdian Pada Masyarakat Indonesia
Publisher : Universitas Gajah Putih, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55542/jppmi.v2i4.730

Abstract

The digital era, which is currently growing, especially in digitalization, can really help day-to-day life, one of which is doing business. By implementing digital marketing optimizationit will increase profits and will also make the business more effective and efficient. This study aims to determine the impact of implementing digital marketing optimization used by Delicies Store. This study uses a qualitative descriptive approach and the subject is Delicies Store. The results of observations, interviews, and documents will become data sources. Based on the results of the analysis and discussion of the implementation of digital marketing optimization carried out by Delicies Store, namely using an optimized website, implementing a Search Engine Optimization (SEO) strategy, utilizing the marketplace, and being active on social media. The impact of implementing digital marketing optimization is that Delicies Store can expand sales reach and reach the target audience effectively. All of these things contribute to increasing product branding and increasing product sales in the digital market.
Pengaruh Financial Attitude dan Self Control Terhadap Financial Management Behavior dalam Penggunaan Layanan Pay Later: Studi Pengguna Kredivo di Kota Surabaya Puspa Dwi Liestiyanti; Sonja Andarini
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i6.2075

Abstract

Kredivo is one of the pay later service applications in Indonesia and one of the reasons people use pay later is because of its easy terms, but this will result in waste and debt accumulation which will affect credit reputation due to not being able to manage finances (financial management behavior). The purpose of this study is to anticipate the attitude of waste and accumulation of individual debt by analyzing the attitude of individuals in managing and deciding their finances (financial attitude) and also seen from the ability of individuals to control themselves against spending (self control). This type of research uses associative and quantitative approaches. The sample used amounted to 160 respondents obtained through filling out a questionnaire using Google form with non probability sampling technique and purposive sampling method. The study used a data processing tool technique, namely IBM SPSS Statistics 26 with tests consisting of a Validity Test, Reliability Test, Classical Assumption Test (Normality Test, Multicollinearity Test, Heteroscedasticity Test), Multiple Linear Regression Test, and Hypothesis Test (F Test and t Test). The results showed that the financial attitude and self-control variables had a simultaneous (joint) effect on financial management behavior. Then the financial attitude variable and the self control variable partially (independently) affect financial management behavior.
Co-Authors Acep Samsudin Sonja Andarini