Jurnal Manajemen Bisnis Kewirausahaan (JUMBIWIRA)
Vol. 2 No. 2 (2023): Agustus : Jurnal Manajemen Bisnis Kewirausahaan

Pengaruh Kualitas Produk, Harga Dan Varian Produk Terhadap Keputusan Pembelian Produk Daging Segar

Karimi Karimi (Universitas Muhammadiyah Mahakarya Aceh)

Article Info

Publish Date
12 Jul 2023

Abstract

This study aims to determine the effect of product quality, price and product variants on the decision to purchase fresh meat at the bestmeat shop. The sample used in this study was 100 bestmeet store customers. The method in this research is a quantitative method. The results showed that partially or simultaneously product quality, price and product variants have an effect on fresh meat buying decisions. Based on the test results Fcount 50.762 > Ftable 2.70, it can be concluded that the variable product quality, price and product variant simultaneously influence the decision making of purchasing fresh meat products at the BestMeat Bireuen Store.

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Journal Info
Jurnal Manajemen Bisnis Kewirausahaan (JUMBIWIRA)
Website

Abbrev

jumbiwira

Publisher

Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Subject

Economics, Econometrics & Finance

Description

JUMBIWIRA: Jurnal Ilmiah Manajemen Bisnis Dan Kewirausahaan E-ISSN:XXXX-XXXX (Online) / P-ISSN:XXXX-XXXX (print) diterbitkan oleh BADAN PENERBIT STIEPARI PRESS. Penerbitan jurnal ini bertujuan untuk meningkatkan kualitas ilmu pengetahuan, serta menyalurkan minat berbagi dan menyebarluaskan ilmu ...