<![CDATA[The research is aimed at seeing how promotion and reputation service affect customer’s interests using the haj saving product on loan to BRI Syariah Magelang Sub-Branch Magelang. The research uses a quantitative study method with data collection teachiques using a questionnaire. The sample in this research use probability sampling, namely 126 BRI Syariah Hajj Savings Customers in Magelang Sub-Branch Offices. The research method used is multiple linear regression analysis, classical assumption test, the coefficient of determination R. Hypothesis testing with simultaneous t test and F test. The results showed that partially and simultaneously service. The results showed that partially, service with t value of 4,360> t table 1,979, promotion with t count of 5,223> t table of 1,979 and reputation of t count of 7,064> t table of 1,979 with an effect on customer interest in using Hajj savings products at BRI Syariah. Magelang Sub Branch Office. And service, promotion and reputation simultaneously influence 32.1% of customers' interest in using Hajj savings at BRI Syariah Magelang Sub-Branch Office.]]>
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