Indonesian Journal of Economics, Entrepreneurship, and Innovation
Vol. 2 No. 1 (2021): Mei

ANALISIS E-COMMERCE BERBASIS MARKETPLACE YANG BERPERAN MEMBANTU WIRAUSAHA PEMULA DALAM MENJALANKAN BISNIS

Thomas Sumarsan Goh (a:1:{s:5:"en_US"
s:31:"Universitas Methodist Indonesia"
})

Erika Erika (Universitas Methodist Indonesia)
Henry Henry (Universitas Sumatera Utara)
Albert Albert (Universitas Gadjah Mada)
Edison Sagala (Universitas Negeri Medan)



Article Info

Publish Date
26 Jun 2021

Abstract

Entrepreneurship is needed to open job vacancies. This study focuses on entrepreneurs who start a business with e-commerce with the interview method. With marketplace-based e-commerce, all the products displayed in it will be easier for people to see. In using the marketplace, the responsibility of business actors must also be applied. The results of this study indicate that entrepreneurs who are new to running a business are mostly assisted by marketplace-based e-commerce to market their new products and consumers will easily find the products they need efficiently and without having to spend a lot of time. to buy it. Entrepreneurs who use the marketplace must be able to maintain the products and quality offered to consumers so that these products can be trusted by everyone who visits online. In developing a business, convenience is the main thing in doing business, which can also make buyers feel more satisfied so that buyers will make a repurchase.

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Journal Info

Abbrev

IJoEEI

Publisher

Subject

Economics, Econometrics & Finance Education Social Sciences Other

Description

Indonesian Journal of Economics, Entrepreneurship, and Innovation is a journal published by the ILIN Institute Research Institute with a blind review process having e-ISSN: 2721-8287. aims to publish articles or scientific work in the form of research results from students, teachers, lecturers and ...