Management Studies and Entrepreneurship Journal (MSEJ)
Vol. 4 No. 5 (2023): Management Studies and Entrepreneurship Journal (MSEJ)

The Effect Of E-Service Quality and Brand Trust On Repurchase Intentions For Gloo Baby N Kids Products On E-Commerce Tiktok Shop

Mariana Rachmawati (Universitas Widyatama)
Rini Handayani (Universitas Widyatama)
Elena Maulidya Yuhananda (Universitas Widyatama)

Article Info

Publish Date
24 Jul 2023

Abstract

This Research is to determined the effect of E-Service Quality and Brand Trust towards Repurchase Intentions for Gloo Baby n Kids Product on E-Commerce TikTok Shop. The object of this research is Gloo Baby n Kids Products at TikTok Shop E-Commerce with the consumer observation unit Gloo Baby n Kids at TikTok Shop E-Commerce. The research method in this study is a research descriptive verification. Multiple linear regression hypothesis test. Research on data collection techniques for field research, questionnaires, and library research. The number of samples is 99 respondents with non-probability sampling technique. The results showed that the E-Service Quality and Brand Trust variables had an effect on Repurchase Intention. The results of the study show that there is a positive influence of E-Service Quality and Brand Trust on Repurchase intentions.  

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Journal Info
Management Studies and Entrepreneurship Journal (MSEJ)
Website

Abbrev

msej

Publisher

Yayasan Pendidikan Riset dan Pengembangan Intelektual

Subject

Decision Sciences, Operations Research & Management

Description

Management Studies and Entrepreneurship Journal (MSEJ) is published by Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI) as an information and communication media for practitioners, researchers and academics who are interested in the field of management (Finance, Human Resource, ...