International Journal Of Science, Technology & Management (IJSTM)
Vol. 4 No. 4 (2023): July 2023

Entrepreneur Orientation as a Competitive Advantage in Student Business Startups

Klemens Mere (Faculty of Economics and Business, Wisnuwardhana University, Indonesia)
Endang Sungkawati (Faculty of Economics and Business, Wisnuwardhana University, Indonesia)
Hilda Nur Savitri (Faculty of Economics and Business, Wisnuwardhana University, Indonesia)

Article Info

Publish Date
23 Jul 2023

Abstract

This study aims to describe how the entrepreneurial orientation of students who do startup business has a competitive advantage. This study used a qualitative approach, with student informants doing business startups. Information obtained from interviews and observations. The results of this study indicate that entrepreneurial orientation is demonstrated by the ability to always be innovative, act proactively, and take risks. To have competitive capabilities can be demonstrated through competitive products and prices compared to its competitors. If a startup business wants to have a competitive advantage, it can be created through innovative, proactive, and risk-taking activities.

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Journal Info
International Journal Of Science, Technology & Management (IJSTM)
Website

Abbrev

ijstm

Publisher

CV. Inara

Subject

Aerospace Engineering Agriculture, Biological Sciences & Forestry Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Mechanical Engineering Transportation

Description

International Journal of Science, Technology & Management (IJSTM) is an international scholarly refereed research journal which aims to promote the theory and practice of science, technology, innovation, engineering and ...