Journal of Economics, Business, & Accountancy Ventura
Vol 26, No 1 (2023): April - July 2023

Factors Affecting Attitude towards Online Music Piracy and Willingness to Try Subscription-Based Music Services (SBMS)?

Adhika Putra Wicaksono (University of Surabaya)
Erna Andajani (University of Surabaya)



Article Info

Publish Date
14 Jul 2023

Abstract

Currently, subscription-based music services (SBMS) are one of the legal channels for listening to music and a viable alternative to reduce digital music piracy. SBMS is one of the complementary channels for digital music piracy because it allows users to sample music (legally) and then download it illegally. This research aimed to analyze individual attitudes and intentions towards digital music piracy and willingness to try SBMS by considering the religiousness variable. This study used the non-probability sampling technique, analyzed 200 questionnaires, and processed them using structural equation modeling (SEM). The results of this study stated that the attitude towards digital piracy was positively influenced by economic benefit, hedonic benefit, and extrinsic religiousness and negatively influenced by moral judgment, while willingness to try SBMS was positively influenced by involvement. This paper provides more empirical evidence regarding the impact of religiousness on attitudes toward digital piracy and willingness to try SBMS. This research has made a significant contribution and shows the anomaly that although Indonesia is a religious country, it has a high rate of digital piracy. This study suggests the need for commitment and cooperation between governments, streaming music service providers, and musicians to educate Indonesians about the consequences and implications of digital music piracy.

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Journal Info

Abbrev

jebav

Publisher

Subject

Economics, Econometrics & Finance

Description

Journal of Economics, Business and Accountancy (JEBAV) addresses economics, business, banking, management and accounting issues that are new developments in business excellence and best practices, and methodologies to determine these in manufacturing and financial service organisations. It considers ...