Jurnal Abdimas Jatibara
Vol 1, No 1 (2022): Jatibara Vol.1 No.1, Agustus 2022

Sosialisasi Marketing Plan Dengan Digital Marketing Untuk Meningkatkan Pemanfaatan Rawat Inap di Puskesmas Gempol

Fitria Rakhmawati (STIKES Arrahma Mandiri Indonesia)

Article Info

Publish Date
06 Sep 2022

Abstract

This community service activity has the aim of restoring the trust and interest of the Gempol community to return to utilizing inpatient services at the Gempol Health Center. The COVID-19 pandemic has created feelings of fear and anxiety in the community; this is the cause of the problem of decreasing interest in utilizing inpatient services at the Gempol Health Center. To overcome this issue, it can be circumvented by making marketing strategies, both directly and by digitalization. The method of socialization that we do is through presentations and discussions about SOP and animated videos used in marketing strategies. The results were achieved in the form of changes in perception and increased interest in the use of inpatient services for BPJS patients at Gempol Health Center.

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Journal Info
Jurnal Abdimas Jatibara
Website

Abbrev

JAJ

Publisher

STIKES Yayasan RS Dr. Soetomo

Subject

Health Professions Medicine & Pharmacology Nursing Public Health

Description

Jurnal Abdimas Jatibara published by Institute for Research and Community Services (Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM)) the STIKES Yayasan RS Dr. Soetomo as the implementation of of Public Health Science in empowering the community (Epidemiology, Enviromental Health, Health ...