Jurnal Masyarakat Mengabdi Nusantara
Vol. 2 No. 3 (2023): September : Jurnal Masyarakat Mengabdi Nusantara

Pendampingan UMKM Melalui Branding Logo Sebagai Identitas Produk Limunite di Kelurahan Sukorejo Kota Blitar

Faradiah Khasny (Pembangunan Nasional “Veteran” Jawa Timur, Surabaya)
Arief Bachtiar (Universitas Pembangunan Nasional “Veteran” Jawa Timur)
Kiki Asmara (Universitas Pembangunan Nasional “Veteran” Jawa Timur)

Article Info

Publish Date
12 Jul 2023

Abstract

MSMEs or Micro, Small and Medium Enterprises are one of the factors for the Indonesian economy to survive and develop until now. By increasing the use and shopping of domestic products, it can help increase the growth of MSMEs, as well as the welfare of the community. In building MSMEs, branding needs to be done to build and elevate the identity of a brand, including trade names, logos, characters, and consumer responses. In branding a product can be seen directly by consumers, namely through logos and packaging that has special characteristics, so that consumers can recognize these products. Packaging becomes a direct view by consumers to the product, so that attractive packaging can attract attention. On the packaging can be listed such as trade names, logos, nutritional values, and various important information in the product so that it can build trust.

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Journal Info
Jurnal Masyarakat Mengabdi Nusantara
Website

Abbrev

jmmn

Publisher

Sekolah Tinggi Pastoral Tahasak Danum Pambelum Keuskupan Palangkaraya

Subject

Religion Humanities Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

Description

bidang pendidikan, Agama, Hukum, Ekonomi, Humaniora, Teknik, Pertanian, Komunikasi, Kesehatan, dan Rekayasa. Jurnal Pengabdian kepada Masyarakat indonesia memuat publikasi hasil kegiatan pengabdian ...