HOUSE OF MANAGEMENT AND BUSINESS (HOMBIS) JOURNAL
Vol 1, No 1 (2022): House of Management and Business (HOMBIS JOURNAL)

ELECTRONIC WORD OF MOUTH DAN PERCEIVED RISK : ANTECEDENT KEPUTUSAN PEMBELIAN

Intan Widhi Widhi Hapsari (Universitas Muhammadiyah Magelang)
Diesyana Ajeng Pramesti (Unknown)
Nur Hidayah (Unknown)

Article Info

Publish Date
21 Apr 2022

Abstract

Electronic Word of Mouth currently is a way for people transform informations with others. There is Perceived Risk which must be considered. This study aims to examine the effect of Electronic Word Of Mouth, Persived Risk, on purchasing decisions in the Marketplace. The sample of this research is consumers who have made online purchases at Shopee in Magelang. The sampling method used purposive sampling with a total sample 100 respondents. Multiple linear regression using SPSS version 25.0 program used in statistical process. The results of this study indicate that partially and simultanoustly, Electronic Word of Mouth and Perceived Risk have a positive effect on purchasing decisions.

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Journal Info
HOUSE OF MANAGEMENT AND BUSINESS (HOMBIS) JOURNAL
Website

Abbrev

HOMBIS

Publisher

Universitas Muhammadiyah Gombong

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Manajemen Perusahaan, Teori Organisasi, Manajemen Keuangan, Perbankan, Akuntansi, Manajemen Pemasaran,Sumber Daya Manusia, Inovasi, Kepemimpinan, Kewirausahaan, Budaya Organisasi, Pasar Modal & Bursa Efek ...