Jurnal Abdimas Indonesia
Vol. 1 No. 2 (2023): Juni: Jurnal ABDIMAS Indonesia

Pengembangan UMKM Melalui Inovasi Produk Barokah 717 Di Desa Ambulu Kecamatan Sumberasih Kabupaten Probolinggo

Syahwa Ramadhan (Universitas Pembangunan Nasional “Veteran” Jawa Timur)
Maharani Ikaningtyas (Universitas Pembangunan Nasional “Veteran” Jawa Timur)

Article Info

Publish Date
13 Jul 2023

Abstract

Ambulu Village is a village in Sumberasih District, Probolinggo Regency which has several MSME actors including potato donut sellers, pastry sellers, food sellers, caterers, and others. This research focuses on the development of product innovation at Barokah 717 SMEs in Ambulu Village. UMKM Barokah 717 is one of the UMKM that produces banana and cassava chips in Ambulu Village, Sumberasih District, Probolinggo Regency which is liked by the local community and becomes souvenirs for tourists who are in Probolinggo. Based on the results of interviews with MSME actors, it was found that their products were sold conventionally so that consumers were only in Ambulu Village and its surroundings. Therefore, it is necessary to design product development starting from packaging, branding, to product innovation so that it can expand market share. The results of this research are also expected to improve the community's economy and advance other MSMEs so that they can innovate in producing a higher quality product and are able to penetrate a wider market.

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Journal Info
Jurnal Abdimas Indonesia
Website

Abbrev

jai

Publisher

Sekolah Tinggi Ilmu Kesehatan Ibnu Sina Ajibarang

Subject

Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Description

Jurnal pengabdian kepada Masyarakat dengan akses terbuka dengan ruang lingkup berbagai bidang Ilmu Kesehatan, Kedokteran, Sosial Humaniora dan Multidisiplin ilmu termasuk penelitian dasar dalam Ilmu kesehatan umum, ilmu psikologi, ilmu farmasi, keperawatan dan Kebidanan. Artikel dalam jurnal ...