Jurnal Pengabdian dan Pemberdayaan Masyarakat Indonesia
Vol. 1 No. 9 (2021)

Education of Msmes in the Order of Improving Product Sales by Using Digital Media in the Middle of the Covid-19 Pandemic

Iswanto Suwarno (Universitas Muhammadiyah Yogyakarta, Yogyakarta, Indonesia)
Robbi Rahim (Sekolah Tinggi Ilmu Manajemen Sukma, Medan, Indonesia)
Mohammad Aljanabi (Al-Salam university college, Iraq)
Muhammad Ahmad Baballe (Kano State Polytechnic, School of Technology, Kano, Nigeria)
Omar Tanane (University Hassan II of Casablanca, Casablanca, Morocco)
Irfan Ahmad (Khurasan University, Nangarhar, Afghanistan)
Erwin L. Rimban (Cagayan State University, Philippines)



Article Info

Publish Date
28 Nov 2021

Abstract

The ongoing COVID-19 pandemic throughout the world has had a tremendous impact on people's lives. Not only the health sector, but the economic sector is also paralyzed due to the Covid-19 pandemic, one of the affected countries is Indonesia. This pandemic has greatly affected the economic activities of the community. As a result, many types of businesses experience losses, as happened to MSMEs in the city of Cilegon. During this pandemic, technology has an important role, people prefer to buy everything they need through their smartphones. In the end, it was MSMEs that had utilized technology that were able to survive. The potential of using technology for MSME business development is very influential. Therefore, the role of technology at this time is very large, so the main focus is developing the business of MSME partners to be online-based by utilizing social media, websites and existing market places and developing the potential of each MSME partner who has been assisted.  

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Journal Info

Abbrev

jppmi

Publisher

Subject

Humanities Education Engineering Public Health Social Sciences

Description

Jurnal Pengabdian dan Pemberdayaan Masyarakat Indonesia (JPPMI) is a peer reviewed open acces journal that publishes the results of community services and applies research multidiciplinary journals. This journal aims to provide a persepective on applied program research or community service to help ...