Jurnal Pengabdian dan Pemberdayaan Masyarakat Indonesia
Vol. 2 No. 6 (2022)

Dissemination of Marketing Technology to Optimize and Accelerate the Marketing of Local Products in Muntuk Village

Iswanto Suwarno (Universitas Muhammadiyah Yogyakarta, Yogyakarta, Indonesia)
Robbi Rahim (Sekolah Tinggi Ilmu Manajemen Sukma, Medan, Indonesia)
Mohammad Aljanabi (Al-Salam university college, Iraq)
Omar Tanane (Faculty of Sciences Ben M'sik, University Hassan II of Casablanca, Casablanca, Morocco)
Erwin L. Rimban (Cagayan State University, Philippines)



Article Info

Publish Date
06 Jun 2022

Abstract

Muntuk Village is located in Dlingo District, Bantul Regency, Yogyakarta Special Region. The Muntuk Village area consists of 11 hamlets, namely Gunung Cilik Hamlet, Muntuk Hamlet, Sanggrahan I Hamlet, Sanggrahan II Hamlet, Banjarharjo I Hamlet, Banjarharjo II Hamlet, Tangkil Hamlet, Karangasem Hamlet, Seropan I Hamlet, Seropan II Hamlet, Seropan III Hamlet . the majority of the population of Dukuh Muntuk work as wood craftsmen (furniture) and bamboo (woven) craftsmen. However, there are also those who work as farmers and traders, but that is only a side job because their main job is wood and bamboo craftsmen. The main problem in wood and bamboo craftsmen is marketing. Therefore, the purpose of this community service is to introduce a marketing method that is more widespread and of course also cost-effective, namely by selling on an online media basis. Publication on social media, and through E-commerce media. Community service activities are assisted by students as well as entrepreneurship learning for students as entrepreneurship knowledge. The innovation being carried out is developing marketing through E-commerce based media which aims to expand the market segment of the skullcap industry.

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Journal Info

Abbrev

jppmi

Publisher

Subject

Humanities Education Engineering Public Health Social Sciences

Description

Jurnal Pengabdian dan Pemberdayaan Masyarakat Indonesia (JPPMI) is a peer reviewed open acces journal that publishes the results of community services and applies research multidiciplinary journals. This journal aims to provide a persepective on applied program research or community service to help ...