Da'watuna: Journal of Communication and Islamic Broadcasting
Vol 3 No 4 (2023): Da'watuna: Journal of Communication and Islamic Broadcasting

Pemanfaatan Media Sosial Tiktok Sebagai Media Komunikasi Pemasaran Pada Akun @handmadeshoesby

Lizha Dzalila (Universitas Pembangunan Nasional “Veteran” Jawa Timur)
Diana Amalia (Universitas Pembangunan Nasional “Veteran” Jawa Timur)

Article Info

Publish Date
11 Mar 2023

Abstract

The use of Tiktok social media has become a necessity at this time. PT. Delva Fashion uses Tiktok through the @handmadeshoesby account to carry out marketing communication activities for its products. The purpose of this study is to describe the use of Tiktok social media as a marketing communication medium on the @handmadeshoesby account. now his account has 1.2 million followers and 11.9 million likes. By using the SOME (Search, Optimize, Manage, Engage) model from Regina Lutrell. The research method used is descriptive qualitative with data collection techniques, namely interviews and documentation. The results of this study are that Handmadeshoesby utilizes Tiktok as a digital marketing communication medium by consistently creating content and live streaming.

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Journal Info
Da'watuna: Journal of Communication and Islamic Broadcasting
Website

Abbrev

dawatuna

Publisher

Institut Agama Islam Nasional Laa Roiba Bogor

Subject

Religion Education Languange, Linguistic, Communication & Media Social Sciences

Description

The aim of the journal is to disseminate the communication, dakwah, broadcasting, and Islamic studies researches done by researchers. Specifically, the journal will deal with topics, including but not limited to: Broadcasting Communication Dakwah and Islamic propagation Islamic education Islamic ...