Conference on Community Engagement Project (Concept)
Vol 1 No 1 (2021): Conference on Community Engagement Project

Penerapan Strategi Promotion Mix Pada Warung Makan Mie Residivis Untuk Meningkatkan Daya Saing

Listia Nurjanah (Universitas Internasional Batam)
Yosep Dwi Rian (Universitas Internasional Batam)

Article Info

Publish Date
07 May 2021

Abstract

Promotion can be done in various ways, one of which is using digital or non-digital media, every UMKM competes to find consumers by doing the right promotion. Mie Residivis have food products with spicy flavors that are already doing quite a promotion, but the promotion itself has not been able to make the products dominate the market. The purpose of the study was to measure the extent of influence in terms of reach, engagement, reaction, analyzing the effectiveness of ads on Instagram Stories, Facebook posts, brochures, and banners. The implementation of the promotion mix strategy can provide an overview of the Mie Residivis on how to promote effectively in marketing. The results of implementing this new strategy indicate that there is a significant increase in the number of visitors/buyers.

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Journal Info
Conference on Community Engagement Project (Concept)
Website

Abbrev

concept

Publisher

Universitas Internasional Batam

Subject

Arts Decision Sciences, Operations Research & Management Education Other

Description

Conference on Community Engagement Project -Community service is one of pillars in Three Pillars of Higher Education. Community service is the implementation of practice of science, technology, and arts to the society institutionally through research methodology as the implementation of Three ...