Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Vol. 1 No. 4 (2023): AGUSTUS : Maeswara

Pengaruh Halal Awareness Dan Social Media Marketing Terhadap Minat Beli Pada Mixue

Nadya Rahma Agustiani (Institut Informatika dan Bisnis Darmajaya)
Viola De Yusa (Institut Informatika dan Bisnis Darmajaya)

Article Info

Publish Date
27 Jul 2023

Abstract

This study aims to determine the effect of Halal Awareness and Social Media Marketing on the intention to buy MIXUE. This type of research is quantitative causality using multiple regression analysis. The population of this study was the people of Bandar Lampung with a sample of 120 respondents who were taken using a purposive sampling technique. The results in this study indicate that the Halal Awareness variable has no effect on the intention to buy MIXUE. Social Media marketing variables affect the intention to buy MIXUE.

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Journal Info
Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Website

Abbrev

Maeswara

Publisher

Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Human Resource Management, Financial Management, Marketing Management, Public Sector Management, Operations Management, Supply Chain Management, Corporate Governance, Business Ethics, Management Accounting and Capital Markets and ...