Jurnal Ekonomi
Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September

SWOT ANALYSIS AS A BASIS OF STRATEGY IN EFFORTS TO INCREASE THE NUMBER OF PATIENT VISITS AT ABC HOSPITAL PAIN MANAGEMENT CLINIC

Evy Ekantiana (STIMA IMMI Jakarta)
Puji Swastika Sari (STIMA IMMI JAKARTA)
Lita Bestari (STIMA IMMI JAKARTA)
Wiwiek Handayani (STIMA IMMI Jakarta)
Reimond Hasangapan Mikkael (Universitas Panca Sakti Bekasi)

Article Info

Publish Date
21 Jul 2023

Abstract

Patient visits to ABC Hospital Pain Management Clinic before the pandemic: 181 per year, during the 2021 pandemic: 54 visits per year and in 2022: 90 visits, this is not in accordance with the set visit target. This type of research used is qualitative. The marketing strategy to increase the number of patients uses a SWOT analysis where the company is in quadrant 3 where the strategy used is a defensive strategy and is in cell 5 with a concentration strategy of growth through horizontal integration and stability, where the company does not make changes. The results of the strategic research carried out are making a practice schedule, online registration, determining a permanent practice room; improve teleconsul services, promote programs through social media and local media, create pain patient communities and program events or gatherings,

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Journal Info
Jurnal Ekonomi
Website

Abbrev

Ekonomi

Publisher

SEAN INSTITUTE

Subject

Economics, Econometrics & Finance Social Sciences

Description

Journal Ekonomi is a peer-reviewed journal that publishes scientific articles that are the results of original scientific research (top priority) and new scientific review articles (not priority) from various academics and researchers that have not been published elsewhere, including: 1. Accountancy ...