Riwayat: Educational Journal of History and Humanities
Vol 5, No 2 (2022): Agustus 2022, History, Learning Strategy, Economic History and Social Knowledge

The Effect of Company Reputation and Customer Experience on Customer Loyal Behavior Citylink Indonesia

*Kurhayadi Kurhayadi (STIA Bandung, Jln. Muararajeun No. 51 Kota Bandung)
Barkah Rosadi (STIA Bandung, Jln. Muararajeun No. 51 Kota Bandung)
Muhammad Yusuf (STIA Bandung, Jln. Muararajeun No. 51 Kota Bandung)
Aep Saepudin (STIA Bandung, Jln. Muararajeun No. 51 Kota Bandung)
Tuti Asmala (STIA Bandung, Jln. Muararajeun No. 51 Kota Bandung)



Article Info

Publish Date
08 Nov 2022

Abstract

The goal of this study is to see how the VIP customer research object at Citylink Indonesia Airlines affects customer loyalty. So according research on the impact of customer experience on regular customers, patrons who receive a positive ” are more likely to return for another purchase, more likely to recommend the business to friends, and less inclined to shift to competitors. According to the findings of this study, customer experience management factors play an important role in business competitiveness. Emotional experiences, according to the literature, play an important role in customer loyalty to a company's brand. This finding is in accordance with the study's findings that airline image and service quality have a significant influence on customer behavioral intentions. Because a brand's experience includes a consumer's subjective experience and behavior, customer experience is related to customer loyalty. The airline's image, trust, and additional services all contribute to the overall expertise. Customers who have a happy impression and thus be willing to repurchase the service.

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Journal Info

Abbrev

riwayat

Publisher

Subject

Humanities Education Social Sciences

Description

The journal publishes writings on (1) History education, (2) History of Education,(3) Social Sciences Education, (4) Sociology Education, (5) Philosophy of history, (6) Historiography, (7) Humanities, and (8) ...